Data Protection Notices
Responsible for the Internet content on the domains www.mahr.com and further top-level domains as well as subdomains (hereafter summarized as: website) and the data protection law is the Mahr GmbH, Carl-Mahr-Str. 1, 37073 Goettingen, Germany (hereafter: Mahr Group).
Please refer to our legal information for contact possibilities.
Definitions of the terms used (e.g. "personal data" or "processing") can be found in Art. 4 GDPR.
Due to its legitimate interest (see Article 6 (1) lit. f GDPR), the Mahr Group collects data on access to the website and stores these as "server log files" on the server of the website. The following data is logged:
- Website visited
- Time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- Used IP address
The server log files are stored for a maximum of 7 days and then deleted. The storage of the data is done for security reasons, e.g. to clarify cases of abuse. If data must be stored for reasons of proof, they are excluded from deletion until the incident has been clarified.
Internet audience measurement & cookies
If you do not want to save audience internet measurement cookies on your device, you may object to the use of these files here:
- Cookie deactivation page of the Network Advertising Initiative:
- Cookie deactivation page of the US website:
- Cookie deactivation page of the European website:
Popular browsers offer the preference option of not allowing cookies.
Important note: By deactiving cookies, there is no guarantee that you will have full access all functions of this website.
Collection and processing of personal data
The Mahr Group collects, uses and transfers your personal data only if permitted by law or if you consent to the collection of data.
Personal information means all information that is used to identify your person and which can be traced back to you – such as your name, e-mail address and telephone number.
You can also visit this website without giving any personal information. To improve our online offer, however, we (without personal reference) store your access data on this website. These access data include, for example, the file you requested or the name of your Internet service provider. Due to the anonymization of the data, conclusions about your person are not possible.
With the help of CRM tools, personal data is collected and processed,
for marketing purposes to:
- support Mahr-internal market research
- support customers and prospective customers with promotions and offers
for sales and order processing to:
- provide products and services (offers / orders)
- edit projects
- check creditworthiness in order to exclude unsafe payment
- methods for orders
- process requests and inquiries of customers
- use digital services such as the online shop
for service purposes to:
- collect and handle complaints
If you place an application with us online, you are asked to provide us with your personal information. You can find out more on what happens with this data here on the page "Processing of Applicant Data".
SSL and TLS encryption
For security reasons and to protect the transmission of confidential content that you send to us as a site operator, our website uses an SSL or TLS encryption. Thus, data that you submit via this website is not readable for others. You will recognize an encrypted connection in the "https: //" address bar of your browser by the lock icon in the browser bar.
Registration on this website
To use certain features, you can register on our website. The transmitted data serve exclusively for the purpose of the use of the respective offer or service. All compulsory information requested during registration must be given in full otherwise we will reject the registration.
In case of important changes, for technical reasons, for example, we will inform you by e-mail. The e-mail will be sent to the address you gave when registering.
The processing of the data entered during registration takes place on the basis of your consent (Art. 6 (1) lit. GDPR). A revocation of your already given consent is possible at any time. To revoke your consent, an informal message by e-mail suffices. The legality of the already completed data processing remains unaffected by the revocation.
We store the data collected during registration during the period you are registered on our website. Your data will be deleted should you cancel your registration. Legal retention periods remain unaffected.
Your contact information
If you contact the Mahr Group through the contact options offered, your details will be stored so that they can be used to process and answer your inquiry. Without your consent, this data will not be disclosed to third parties.
Data transmission at the conclusion of the contract for the sale and shipment of goods
Personal data will only be transmitted to third parties if it is needed to conclude the contract. Third parties may be, for example, payment service providers or logistics companies. Further transmission of the data does not take place or only if you have expressly consented to this.
The basis for data processing is Art. 6 (1) lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.
Comments and contributions
If you leave a post or comment on this website, your IP address will be saved. This is done on the basis of our legitimate interests as per Art. 6 para. 1 lit. f. GDPR and serves as security for the Mahr group of companies. Because if your comment violates applicable law, we can be prosecuted, which is why we have an interest in the identity of author of the comment or contribution.
Due to our legitimate interests, this website uses for the optimization and analysis of our online offer within the meaning of Art. 6 (1) lit. f. GDPR the "Google Analytics" service offered by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses "cookies" - text files that are stored on your device. The information collected by the cookies is usually sent to a Google server in the US and stored there.
Google LLC complies with European data protection law and is certified under the Privacy Shield Agreement:
This website uses IP anonymization. The IP address of the users is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases, the IP address is initially transferred unabridged to the United States to a Google server and shortened there. This reduction eliminates the personal reference of your IP address. The user's IP address provided by the browser is not combined with other data stored by Google.
Under the terms of the Order Data Agreement, which we have created as a website operator with Google Inc., the information we collect is used to compile an evaluation of website use and website activity, and to provide services related to internet usage.
The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, such as: For example, to generate activity reports on the website to improve our online offering.
You have the option to prevent the storage of cookies on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all features of this website without restriction if your browser does not allow cookies.
Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link leads you to the corresponding plugin:
Alternatively, by clicking on this link https://tools.google.com/dlpage/gaoptout?hl=en you prevent Google Analytics from collecting data about you within this website. By clicking on the link above, you download an "opt-out cookie". Your browser must allow cookies to be stored. If you delete your cookies regularly, you will need to click on the link each time you visit this website.
More information on data usage by Google Inc. can be found here:
- https://policies.google.com/privacy/partners?hl=en (Data collected by Google partners)
- https://adssettings.google.en/authenticated (Settings for the ads that you see)
Google AdWords and Google Conversion Tracking
Our website uses Google AdWords. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising program. As part of the online advertising program, we work with conversion tracking. After clicking on an ad displayed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your device. Google AdWords cookies lose their validity after 30 days and are not used for personal identification of users. Using the cookie, Google and we recognize that you clicked on an ad and were redirected to our site.
Each Google AdWords customer receives a different cookie. The cookies are not traceable through AdWords client websites. Conversion cookies are used to generate conversion statistics for AdWords advertisers who use conversion tracking. Adwords customers learn how many people clicked on their ad and were redirected to conversion tracking tag pages. However, AdWords advertisers are not provided with information that allows them to personally identify the user. If you do not want to participate in the tracking, you can object to a use. To do so, the conversion cookie in the user settings of the browser must be disabled. Then there will be no inclusion in the conversion tracking statistics.
The storage of "conversion cookies" is based on Art. 6 (1) lit. f GDBR. We as website operators have a legitimate interest in analyzing user behavior in order to optimize our website and advertising.
With a modern web browser, you can monitor, restrict or prevent the setting of cookies. The deactivation of cookies may result in limited functionality of our website.
Use of social media plugins from Facebook
Due to our legitimate interest in the analysis, optimization and operation of our online offer (within the meaning of Art. 6 (1) lit. GDBR), this website uses the Facebook social plugin, which is provided by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). Recognizable are the bindings to the Facebook logo or the terms "Like", "Share" in the Facebook colors (blue and white). Information on all Facebook plugins can be found via the following link: https://developers.facebook.com/docs/plugins/
Facebook Inc. complies with European data protection law and is certified under the Privacy Shield Agreement:
The plugin creates a direct connection between your browser and the Facebook servers. The website operator has no influence whatsoever on the nature and extent of the data transmitted by the plugin to Facebook Inc. servers. Information can be found here:https://www.facebook.com/help/186325668085084
The plugin informs Facebook Inc. that you as a user have visited this website. There is the possibility that your IP address will be saved. If you are logged into your Facebook account while visiting this website, the information will be linked to it.
If you use the functions of the plugin - for example by sharing or "liking" a post - the corresponding information will also be transmitted to Facebook Inc.
If you want to prevent Facebook. Inc. from associating this information with your Facebook account, please log out of Facebook before visiting this website and delete your stored cookies. Through your Facebook profile, you can make additional data processing settings for advertising purposes or object to the use of your data for promotional purposes. You can find the settings here:
- Profile settings on Facebook: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
- Cookie deactivation page of the US American website: http://optout.aboutads.info/?c=2#!/
- Cookie deactivation page of the European website: http://optout.networkadvertising.org/?c=1#!/
Our website uses functions provided by Twitter. Provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
You can change your privacy settings on Twitter:
The Mahr company group offers you a newsletter that informs you about current events and offers. If you would like to subscribe to the newsletter, you must enter a valid e-mail address. By subscribing to the newsletter, you agree to receiving the newsletter and to the outlined procedures.
Cancellation and termination: You can revoke your consent to receive the newsletter at any time and thus cancel the newsletter subscription. After your cancellation, your personal data is deleted. Your consent to receive the newsletter expires at the same time. At the end of each newsletter, you will find the link to termination.
Irrespective of the newsletter, the Mahr Group regularly sends you product recommendations by e-mail. In this way, we will provide you with information about our products that you may be interested in based on your recent purchases of goods or services from us. We comply strictly with the legal requirements. You can object to this at any time without incurring any costs other than the transmission costs according to the basic tariffs. A textual message to the contact details referred to in point 1 (e.g. e-mail, fax, letter) is sufficient. Of course, you will also find an unsubscribe link in every e-mail.
Legal basis for this is the legal permission according to Art. 6 (1 S. 1 f) GDBR in connection with Art. 7 (3) UWG (The German Act against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb, UWG).
As a user, you have the right to receive free information upon request about which personal data has been stored about you. You also have the right to correct incorrect data and to restrict or delete your personal data. If applicable, you can also claim your right to data portability.
In this case, please contact the following e-mail address:
If you believe your data has been processed unlawfully, you can file a complaint with the appropriate regulatory agency.
Deletion of data
If your request does not conflict with a legal duty to store data (e.g. data retention), you have the right to have your data deleted. Data stored by us, if they are no longer necessary for their intended purpose and there are no legal retention periods, will be deleted. If deletion cannot be carried out because the data is required for legitimate legal purposes, data processing will be restricted. In this case, the data is locked and not processed for other purposes.
Right of objection
Users of this website may exercise their right of objection and object to the processing of their personal data at any time.
If you would like a correction, blocking, deletion or information about the personal data stored about you, or if you have questions regarding the collection, processing or use of your personal data or if you would like to revoke your consent, please contact the following e-mail address:
Data Protection Officer
Ms. M. Reuter, Attorney at Law
Phone: +49 551 53 11 924